As you know, many of us just finished the Desk PM, 10 days to a Better Blog challenge, class, thing. It really was a fantastic experience and I have gotten a lot out of it towards my commitment to write every day of 2015. During these 10 days, a community built up around the challenge itself and thus traffic to most of the participants blogs generally spiked. It was pretty cool, I have to admit, even though the general teaching was to not worry about your traffic numbers as much in the early stages of your blogging efforts.
Prior to me starting to write daily this year, I maybe published a post about once every month or two if you smooth it out to an average. And, as such my traffic was pretty low. In fact, my daily traffic was usually somewhere between 2-5 page views a day. Of those views, usually one of them was for my blog post about the Java data util vs. Joda Time library on how to use the Joda Time library. What this says to me then is, technical and how-to articles are very popular, and I wasn’t generating enough (or any content really) to draw readers.
So, how high did my traffic spike during the blogging challenge? I went from 2 to 5 page views a day, to 30 to 50 per day. That is a huge jump! I was super pumped and energized to keep writing. And so I did. I got to the point where between scheduled and finished but not scheduled posts, I was about a week ahead. How about that!?!?!
Then something happened. The blogging challenge ended, and my page views over the last few days have plummeted. They have fallen to under 20 page views today. In fact, as I sit here this evening and look at todays numbers, I only have 6 page views. SIX!!!!! I mean, todays post itself only got 5 views and it has a video of a black bear outside my neighborhood. If you can’t generate traffic for a bear video, well I just don’t know what to tell you.
You know what though? I don’t care. I just don’t. Firstly, this should never be about numbers. If the writing was only about numbers of page views, I probably wouldn’t have even made it 2 weeks into the new year posting every day. What this is about is me letting my writers bone do it’s thing and to publish it out to the world. It is about doing this day in and day out, without trying to be perfect so that over time, I will have accomplished my goal. It is about developing as a writer, which only happens with practice, practice, practice.
So if you start publishing, and I’m speaking to everyone who participated in the blogging challenge as well as anyone else out there who wants to blog regularly, don’t sweat your numbers. In fact, I would advise you not even look at them. Don’t even worry about which categories people are more interested in until you have figured out which categories you are most interested in writing about. Write content that matters to you. Even if it is a small post, make sure you publish. Don’t sweat the numbers. I haven’t gotten there yet, but I bet, if you just keep writing and honing your work more and more on what you like to write about, you will gain an audience.
More important than all of that, you will grow as a person and a writer. And that, is really what this is all about.
Crafted with love using: